BRAND BUILDER & STRATEGIC INNOVATOR
BRAND BUILDER & STRATEGIC INNOVATOR
I empower creatives in design thinking and strategic innovation in building successful brands.
I am a human-centered leader with extensive experience in creation to completion development for Private Brands.
For the last two years I have been actively reimagining Private Brands at Macy's Inc. It has been thrilling and challenging all at the same time. My entrepreneurial side has been thriving in an environment open to change and Macy's strategy A Bold New Chapter. I've focused on brand building and brand re-inventing to achieve this strategic goal. This has included working with Brand Management & Sr. Leadership to ensure each brand is aligned to the Brand's DNA, trend research, artistic innovation, modernizing technology, consumer insights and marketing. All through this, leading a talented team through this evolution to ensure Macy's is positioned for the future.
Collaborator
I successfully lead the networking and relationships of multiple cross-functional teams. Source and engage external partnerships as well as lead internal design teams.
Human Centered Leader
People first is my approach to leading a team. By building trust through transparency and authenticity, this caries through in a healthy environment my team thrives in, while also navigating and removing roadblocks to allow work priorities to continue as needed.
Strategic Innovator
My belief is in order to be the best at leading design for multiple brands, one has to be actively emersed in art, design and culture. I live and breathe art and design. I find inspiration simply by looking at the world around me. This allows me to always lead direction with an innovative approach and then help translate ideas to product.
Companies
Macy’s INC
Target Corporation
Liz Claiborne
Kohl’s
Skills
Team Leadership
Project Management
Trend Analysis
Design, Development & Implementation
Omni Channel collaboration