Target Brands: Design Director Print
Led Artistic Direction for 8 billion in Owned Brands.
The key function of my role at Target was to guide art direction for each of our brands. I worked with Trend Services and alongside our Trend Team, to distill high level direction into functional artistic direction for their Owned Brands. I guided a team of talented artists to create the artwork for each brand. I worked in conjunction with the Design Director’s to ensure the brand vision and strategic goals were actualized.
A New Day
Universal Thread
Auden
Ava & Viv
All In Motion
Wild Fable
Examples of high-level artistic trend I directed and our product that has made it in-store.
In 2021 I set out to expand our network of external artists that we utilize for our Owned Brands at Target. The goal was to increase our diversity in influence, artistic style, and cultural backgrounds. I connected with a few Artists and Graphic Designers around the Country to work on specific projects that would enhance the artistic direction of our Own Brands.
I connected Merchants & our Legal Team to the Artist's to ensure ISM & OSM aligned to the higher-level strategy.
